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Civic Science rolls out holiday shopping data.
November 25, 2014
By: Melissa Meisel
While some folks are prepping turkeys for this upcoming Thursday, others are stocking store shelves and loading products online for the biggest shopping holiday of the year—Black Friday. But are consumers ready to spend? CivicScience, a strategic partner to NPD Group, unveiled some trend tidbits: The data show 21% of U.S. adult consumers are considering shopping on Black Friday 2014. Of those, only about one third (35%) are very confident they will do so, while the rest (65%) say th...
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